The average human now has an attention span of just 8 seconds. If your production printing technology is stuck in the past, your odds of catching your customers’ and prospects’ attention are slim. But what if you could create flyers, offers, mailers, and more that don’t just get noticed but drive results? You can when printing and marketing work together.
The right digital printing solutions can transform your marketing and make every print piece count. Let’s explore six creative ways to use production printing equipment to level up your marketing.
What Is Production Printing?
Production printing is high-speed, high-volume digital printing designed for businesses that need professional-quality materials at scale.
What it includes:
- High-resolution printing
- Sharp, vibrant visuals
- Advanced finishing options like binding, coating, and trimming
- Variable data printing for quick, easy, personalized content
- Support for a wide range of paper stocks and specialty materials
- Processing power to print large files with personalized data.
Why switch to a production printer?
- Speed & efficiency: Handle large print runs in less time and with less hassle.
- Customization: Personalize every piece with names, offers, or images.
- Cost savings: Reduce outsourcing costs and gain complete creative control with production print solutions.
- Professional quality: Elevate your brand with crisp, high-impact materials.
- Modern technology: It’s easier than ever to operate production equipment.
Ready to upgrade to production printing?
6 Creative Ways to Level Up Your Marketing with a Production Printing Equipment
Want to learn how to use digital production printing to stand out from the competition? The possibilities are endless, but these six ideas are a good place to start.
1. Embellishments That Pop
Studies show customers are more likely to remember a brand that uses high-quality print colors. Metallic toners, fluorescent toners, and clear coatings can make your materials visually stunning and unforgettable.
2. QR Codes for Instant Engagement
Drive traffic from print to digital with scannable QR codes. Whether it’s a special offer, video message, or interactive landing page, QR codes turn your printed materials into conversions.
3. Variable Data Printing for Ultra-Personalization
Could your sales use a boost? According to McKinsey, brands that personalize see 10 to 15% boosts in revenue. Production printing allows you to customize every piece with unique names, messages, tailored offers, and more.
4. Versioning for Targeted Messaging
Sending a single generic campaign to all your customers is often ineffective. Versioning allows you to create variations of the same marketing piece to target specific customer segments. Digital production printing equipment enables more relevant messaging and higher engagement.
5. Personalized Touches That Build Loyalty
56% of consumers stay loyal to brands that offer personalized experiences, and small gestures make a significant impact. Birthday postcards, anniversary discounts, or milestone celebration mailers show your customers you care.
6. Adaptive CMYK+ Kit Produces Standout Marketing Pieces
Want to really bring the “wow factor” with high-tech features from Xerox production printing? Get noticed with the Xerox® Adaptive CMYK+ Kit: Vivid and Fluorescent Specialty Toners add gold, silver, white, clear, or fluorescent cyan, fluorescent magenta and fluorescent yellow to your applications.
Gray & Creech Is Your Local 5-Star Production Printing Partner
With more than a century of experience, Gray & Creech Office Solutions is a trusted local partner ready to elevate your marketing efforts through state-of-the-art production printing technology. Our certified specialists, trained by industry-leading manufacturers like Xerox and Sharp ensure that your business benefits from top-tier equipment and unparalleled expertise.
Whether you want to produce high-quality flyers, personalized mailers, or innovative marketing materials, Gray & Creech provides the tools and support you need. Curious about upgrading but wondering how much for a Production Press? Whether you’re looking for a budget-friendly option or a high-end production printer, we can help you find the right fit for your business.